How To

With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks.

With public trust in corporations such a hot issue these days, the investor relations function must be in sync with both public messaging about corporate social responsibility as well as internal messaging to employees.

A company’s communications strategy plays a key role in reinforcing brand identity with customers and prospects. Too often, though, that strategy doesn’t extend to the way a brand is portrayed at a live event.

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.

Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.

Thanks to digital communications, organizations today walk a dangerous tightrope when it comes to their own brands vs. employees’ own online personas.

Short and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts.

In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization’s Intranet can be the one-stop shop for gaining employee trust.

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?