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Many brands claim to have adopted a cause. While more consumers are becoming loyal to brands that make commitments to social causes, some view this popular form of philanthropy with skepticism. Brandy Gamoning, marketing director for NestFresh Eggs, provides tips that will help you meet this challenge with communications efforts that will raise the authenticity of your cause marketing.

Molly Levinson is a known problem-solver and in 2017, the problem she tackled was fake news.

Levinson led the crisis management and communications efforts for the matter widely known as “Pizzagate”—months of sustained online attacks and perpetuation of conspiracy theories aimed primarily toward a Washington, D.C. restaurant, Comet Ping Pong—which spread virally online.

Bitcoin and blockchain have become buzzwords that everyone has likely heard, but you’d be hard-pressed to find someone who fully, confidently understands the concept. Communicators need to be prepared to discuss the subject with the C-suite, and we’re here to help give a short overview that will help you help your executives.

It is said there are two sides to every story. Similarly the internet and social media platforms have their pros and cons, although the net’s bad characteristics often receive the dominant share of attention. 2018 might mark a consensus around a new code of conduct for social media as several breaking stories seem to demonstrate.

PR News will kick off 2018 with its celebration of the Top Women in PR on Jan. 23 at New York’s Grand Hyatt. This annual luncheon event tends to be much more than a parade of illustrious business executives. Top Women in PR honorees typically share their deepest-held lessons learned and, most significantly, talk about the mentors who have meant the most to them.

For both NBC and Time’s Up, using the beginning of the year to announce a fresh start was a deft move. For Time’s Up, the announcement served to capitalize on, and breathe new life into, the momentum built by #MeToo in the closing months of 2017. And for NBC, which saw a ratings surge in December, the announcement was a silver lining emanating from the darkness of Matt Lauer’s ouster, one way to turn a new leaf in the new year.

Accusations that Apple slows down the processing power of older iPhones in order to force customers to buy new versions has accompanied almost every new product launch. The rumors never attracted much news cycle traction until this holiday season, and now Apple is paying for it.

A dual-degree Marketing and Public Relations senior, Maddy Gildersleeve has excelled inside the classroom and out. Just within the past year, she has garnered experience as a digital marketing intern for Meredith Corp., a social media and marketing strategist for Power Life Yoga and an account management intern for FCB Chicago, where she played critical roles coordinating project timelines and conducting digital media research.

The city of Erie received 65 inches of snow from Christmas Eve through Dec. 27—breaking a 59-year-old record for a two-day snowfall in the state. And this PR News reporter just happened to be visiting Erie for the holidays. Here are a few observations on Erie’s communications around the storm.

With Franz Paasche leading the way, PayPal’s communications function has helped shift perception of the company from its legacy reputation as a “button on a website” for online payments to an innovative financial platform that collaborates across the industry to provide secure commerce experiences wherever users are actively engaged. And after recent tragedies, including Hurricane Harvey, Paasche has acted as a key advisor in the development and launch of a disaster relief campaign.