Winner: Chipotle and Edelman – “The Scarecrow” Chipotle is on a mission to change the way people think about and eat fast food. Through its “Food With Integrity” philosophy, the company is dedicated to serving… Continued
Latest Posts
2014 Platinum PR Awards: Pro Bono Campaign
September 16th, 2014 by Mark RenfreeWinner: Nicolas’ Garden and Drisha Leggitt & Company Communications – Nicolas’ Garden Mobile App & Digital Platform Eight-year-old “picky eater” Nicolas Come convinced his parents and volunteer programmers at a “Hackathon” to help him create… Continued
2014 Platinum PR Awards: Multicultural Campaign
September 16th, 2014 by Mark RenfreeWinner: Flowers Communications Group – Coors Light Search for the Coldest Coors Light Search for the Coldest returned for its third year in 2013 with hip-hop legend, Ice Cube, in its nationwide search for the “Coldest”… Continued
2014 Platinum PR Awards: Media Event – Public Affairs
September 16th, 2014 by Mark RenfreeWinner: AAA – Think You Know All About Distracted Driving? Think Again. Distracted driving is responsible for at least 3,000 fatalities and 400,000 injuries per year. As automakers introduced a multitude of hands-free information and… Continued
2014 Platinum PR Awards: Media Relations
September 16th, 2014 by Mark RenfreeWinner: O’Reilly DePalma – Flush for Good with American Standard In 2012, the iconic plumbing company American Standard was in a dire situation. With roots going back more than 140 years, the very survival of the… Continued
2014 Platinum PR Awards: Product Launch
September 16th, 2014 by Mark RenfreeWinner: Flashpoint PR – Inspiring the Makers of Today and Tomorrow: LEGO MINDSTORMS EV3 Platform Launch When the LEGO MINDSTORMS (LMS) robotics platform launched in 1998, it was regarded as the first real “smart toy,” and… Continued
2014 Platinum PR Awards: Public Affairs
September 16th, 2014 by Mark RenfreeWinner: Cone Communications – ReThink: Why Housing Matters – Challenging Misperceptions of Public Housing For millions of hard-working Americans, having a safe and stable place to call home is financially out of reach. Public housing provides… Continued
2014 Platinum PR Awards: Wow! Award
September 16th, 2014 byCo-Winner: American Greetings – World’s Toughest Job With Mother’s Day right around the corner, American Greetings needed a fresh way to make its audience not just think about but truly appreciate their mothers. Even though moms… Continued
2014 Platinum PR Awards: Word of Mouth/Viral Campaign
September 16th, 2014 byWinner: Chipotle and Edelman – The Scarecrow Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Through their “Food… Continued
2014 Platinum PR Awards: Website Marketing
September 16th, 2014 byWinner: Waggener Edstrom Communications – Holidays Made Possible by Microsoft For a company like Microsoft, the November and December months provide the biggest opportunity to build awareness and drive sales. In order to reach those that… Continued