Media Relations

Here are 10 tips for product launch success. These are practical suggestions for media relations pros from BurrellesLuce. 1. Survey the landscape. Determine how your new product or service will fi t into the competitive… Continued

Here are 10 tips for Interview Preparation (for TV). These are practical suggestions for media relations pros from BurrellesLuce. 1. Bring in a coach. An outside pro can infuse the training sessions with realism— and… Continued

Following are five steps to developing your company’s message using videotape. 1. Be clear: People freak out when they see you with a video camera. Assure them that the footage you’re shooting isn’t going to… Continued

Your company has breaking news it wants to announce to the press. You want to set up a press conference. Great! But how do you do it SUCCESSFULLY? That is the question.

Whether you’re taking a reporter to lunch at the local coffee shop, or inviting the media to an elaborate press conference complete with tables of gourmet delicacies, feeding the media can be fraught with problems.… Continued

You can have the best message to deliver to the media but without the right cadence, tone and inflection, your delivery may fall flat. Following are three steps to streamline your delivery when speaking to… Continued

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

A frequently overlooked component of a press package is the photography. Too often, the accompany photos, which are typically headshots of a company’s C-suite execs, look either like mugshots you would find in a post… Continued

You’ve done your media preparation and practice. You’re well acquainted with your interviewer, you know what questions to anticipate and you have a game plan for your responses. Now the one question that remains is,… Continued

Once you have simple, clear messages with strong proof points and anecdotes to back them up, there’s one crucial ingredient left—a strong delivery. Speech experts say voice quality drives initial impressions even more than content,… Continued