This week’s roundup looks at Cracker Barrel’s controversial logo relaunch, Taylor Swift and Travis Kelce’s engagement, and the brewing backlash against J.Crew for using AI in creative.
Branding/Marketing


Taylor Swift and Travis Kelce’s Engagement Is the Ultimate Cross-Industry Brand Play
August 27th, 2025 by Nicole TideiTaylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.

PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle
August 21st, 2025 by Nicole SchumanThis week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school.

LinkedIn Algorithm Success: What Content Works?
August 18th, 2025 by Nicole SchumanAt a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on… Continued

PRNEWS Reveals the 2025 Platinum Awards Shortlist
August 18th, 2025 by PRNEWSWe’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges
August 14th, 2025 by Nicole SchumanThis week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift… Continued

Are We in the Opposite of Cancel Culture?
August 13th, 2025 by Meghan TisingerWhen a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.

Superman Just Needs a Good Publicist
August 12th, 2025 by Matthew LibassiIn the most recent Superman film, smart PR strategy could have helped the Man of Steel.

Thought Leadership on Video: Where Execs Need to Show Up Now
August 6th, 2025 by Nicole SchumanIn this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up
July 31st, 2025 by Nicole SchumanThis week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.