Branding/Marketing

PR Roundup: Cracker Barrel’s Logo Reversal, Swift-Kelce Engagement, J.Crew’s AI Backlash

August 29th, 2025 by

This week’s roundup looks at Cracker Barrel’s controversial logo relaunch, Taylor Swift and Travis Kelce’s engagement, and the brewing backlash against J.Crew for using AI in creative.

Taylor Swift and Travis Kelce’s Engagement Is the Ultimate Cross-Industry Brand Play

August 27th, 2025 by

Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.

The Home Depot is among the largest American home improvement retailers. It sells construction products, tools and services.

PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle

August 21st, 2025 by

This week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school. 

Creator-led content: How leaders can benefit

LinkedIn Algorithm Success: What Content Works?

August 18th, 2025 by

At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on… Continued

PRNEWS Reveals the 2025 Platinum Awards Shortlist

August 18th, 2025 by

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

Taylor Swift silhouette for New Heights podcast social media post

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges

August 14th, 2025 by

This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift… Continued

Sydney Sweeney in an American Eagle ad

Are We in the Opposite of Cancel Culture?

August 13th, 2025 by

When a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.

Life-size model of Superman's chest, a 2025 American superhero film based from DC Comics, display at the cinema to promote the movie

Superman Just Needs a Good Publicist

August 12th, 2025 by

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

A Black businesswoman engages confidently with a camera, gesturing as if explaining a complex concept during a video blog or webinar session in a modern office environment.

Thought Leadership on Video: Where Execs Need to Show Up Now

August 6th, 2025 by

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

USPS and Pantone team up. Mr. Zip Orange

PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up

July 31st, 2025 by

This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.