Branding/Marketing

Mother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.

A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

Our first dive into the “Offbeat PR” series looks at the PR team behind the Doomsday Clock, a metaphorical symbol the Bulletin of the Atomic Scientists created in 1947 that addresses the dangers of nuclear annihilation.

With COVID variants lingering and uncertainty about future variants, some industry events will either be virtual, hybrid or have low attendance. Marketing departments need new ways to connect and educate prospects and build a qualified pipeline. Creating strategic alignment between your PR and content marketing goals can increase ROI from both while filling the gap in-person events have left.

The PR pro’s daily existence entails storytelling and working with words. So, filling out contest entry forms should be a piece of cake. It’s not.

One of the first things to do when sunsetting a product is to take the company’s relationship with its consumers into account. 

During this week’s PRNEWS Live, former General Mills global CMO Ivan Pollard says Betty Crocker knows about cake and authentic consumer engagement.

Marketing and communication professionals gathered virtually Tuesday to celebrate the PRNEWS Platinum Awards, which mark excellence across people, teams and campaigns.

A new study from the Journal of Business Research titled, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests that some brands are more forgivable than others, in particular those with inventive or fun names.