Mother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.
Branding/Marketing

Cracker Jill Rebrand Shows the Importance of Purposeful Messaging
April 7th, 2022 by Nicole SchumanA temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

Explaining Decisions on Russia: Begin with Why and Don’t Over-Communicate
April 5th, 2022 by Seth ArensteinDeciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

Offbeat PR: Promoting the Doomsday Clock
March 8th, 2022 by Nicole SchumanOur first dive into the “Offbeat PR” series looks at the PR team behind the Doomsday Clock, a metaphorical symbol the Bulletin of the Atomic Scientists created in 1947 that addresses the dangers of nuclear annihilation.

Increasing ROI by Aligning PR and Marketing
March 1st, 2022 by Sonia Awan and Karen WalshWith COVID variants lingering and uncertainty about future variants, some industry events will either be virtual, hybrid or have low attendance. Marketing departments need new ways to connect and educate prospects and build a qualified pipeline. Creating strategic alignment between your PR and content marketing goals can increase ROI from both while filling the gap in-person events have left.

Contest Entries: Know Your Audience, Proofread, Provide Detail and Measure
February 28th, 2022 by Seth ArensteinThe PR pro’s daily existence entails storytelling and working with words. So, filling out contest entry forms should be a piece of cake. It’s not.

BlackBerry Mobile Sunset Inspires Ideas for Brand Loyalty
January 4th, 2022 by Nicole SchumanOne of the first things to do when sunsetting a product is to take the company’s relationship with its consumers into account.

[VIDEO] Conference Board’s Ivan Pollard Joins PRNEWS Live
November 17th, 2021 by Seth ArensteinDuring this week’s PRNEWS Live, former General Mills global CMO Ivan Pollard says Betty Crocker knows about cake and authentic consumer engagement.

2021 PRNEWS Platinum Awards Winners Unveiled
November 16th, 2021 by PRNEWSMarketing and communication professionals gathered virtually Tuesday to celebrate the PRNEWS Platinum Awards, which mark excellence across people, teams and campaigns.

Can a Fun Brand Name Bring Faster Forgiveness?
October 26th, 2021 by Nicole SchumanA new study from the Journal of Business Research titled, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests that some brands are more forgivable than others, in particular those with inventive or fun names.