Branding/Marketing

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New York City Summer 2021 campaign

Delta Variant Repositions Travel Messaging

September 3rd, 2021 by

PRNEWS looked at the communications strategies of several travel organizations, learning what the downturn means for a tactical pivot. 

The Key to Being a ‘Loved’ Brand by Consumers? Be Culturally Relevant

September 1st, 2021 by

Consumers today can choose from an endless assortment of brands to welcome into their daily lives. A preferred phone. A favorite soda. A dependable vehicle. A coveted sneaker. But what allows a brand to become so omnipresent? How does it get to a point where consumers feel affection for a commodity? Some folks love their morning Starbucks coffee. Others have a bad day if their preferred shampoo runs out. What goes on behind the scenes to manifest an iron-clad brand loyalty?

Kia Canada Shocks Journalists with a New Car and an Electrifying Stunt 

August 31st, 2021 by

In late July Kia Canada launched its EV6 crossover with a press event featuring Canadian singer/songwriter Fefe Dobson. The car’s battery powered the electric guitar of Dobson’s guitarist. Our curiosity led to a conversation with Michael Kopke, marketing chief, Kia Canada.

PRNEWS GRADES: 2021 Summer Edition

July 29th, 2021 by

The PRNEWS staff encounters many examples of brand communication. Periodically, we offer blunt assessments of some of the best and not-so-great examples. In this summer edition, we examine some of the hottest brand campaigns

Brands Have Fun with Hot Dogs, Buns and Jeff Bezos’s Spaceship

July 21st, 2021 by

Laughing is good medicine. It’s appreciated when brand communicators add to the upbeat chorus and raise awareness with fun campaigns.

Juvenile remix Vax that thang up

2021: The Summer of the Vaccine Promotions

July 8th, 2021 by

As the COVID-19 Delta variant starts to spread throughout the United States, particularly among the unvaccinated, it seems time is of the essence to promote the benefits of vaccination to those remaining skeptical. 

Infiniti Says Kate Hudson Film Speaks to ‘Misunderstood’ Target Market

June 22nd, 2021 by

Several brands are looking to short films as a tactic for connecting with customers. Infiniti has tapped Kate Hudson to star in its short film introducing the QX60 SUV. Its target customer is busy dealing with myriad issues, Infiniti says. That customer will relate to the multi-talented Hudson and the film reveal, Infiniti’s GM for global marketing Phil York says in an interview with PRNEWS.

420 Provides Brands, Communicators with PR Opportunities

April 20th, 2021 by

With cannabis legal in a growing number of states, it’s no longer surprising to see pot products and messaging within the mainstream. 

row of Aunt Jemima syrup

Why the Answer to the Question,’What’s In a Name?’ Matters More than Ever

March 2nd, 2021 by

In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.

PRNEWS GRADES: 2021 Valentine’s Edition

February 9th, 2021 by

The PRNEWS staff encounters many examples of brand communication.  We compile assessments of some of the best and not-so-great examples. Our intent is to provide a learning experience about what works or doesn’t. You can find previous examples here. In this Valentine’s edition, we examine some of the sweetest brand campaigns.