Branding/Marketing

image_pdfimage_print

Juneteenth Blunder Sparks Conversation about Transactional Marketing

June 16th, 2022 by

Juneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued

Honey Baked Ham CMO: Authentic Purpose Builds Successful Brands

June 9th, 2022 by

Creating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO.  The… Continued

Offbeat PR: Promoting the TUSHY Bidet

June 7th, 2022 by

Our second dive into the “Offbeat PR” series highlights the PR team behind the TUSHY bidet.

Audience-Monitoring Taps ‘Demand’ for Donut-Scented Makeup, Cheetos-Safe Homes

May 24th, 2022 by

Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued

Many people are opting out of Mother's Day emails due to trauma.

Opting Out of Mother’s Day: A Step Forward in Inclusive Marketing

May 5th, 2022 by

Mother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.

Cracker Jill rebrand of Cracker Jack shows inclusive packaging to support women in sports

Cracker Jill Rebrand Shows the Importance of Purposeful Messaging

April 7th, 2022 by

A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

Explaining Decisions on Russia: Begin with Why and Don’t Over-Communicate

April 5th, 2022 by

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

setting the doomsday clock

Offbeat PR: Promoting the Doomsday Clock

March 8th, 2022 by

Our first dive into the “Offbeat PR” series looks at the PR team behind the Doomsday Clock, a metaphorical symbol the Bulletin of the Atomic Scientists created in 1947 that addresses the dangers of nuclear annihilation.

Increasing ROI by Aligning PR and Marketing

March 1st, 2022 by

With COVID variants lingering and uncertainty about future variants, some industry events will either be virtual, hybrid or have low attendance. Marketing departments need new ways to connect and educate prospects and build a qualified pipeline. Creating strategic alignment between your PR and content marketing goals can increase ROI from both while filling the gap in-person events have left.

Contest Entries: Know Your Audience, Proofread, Provide Detail and Measure

February 28th, 2022 by

The PR pro’s daily existence entails storytelling and working with words. So, filling out contest entry forms should be a piece of cake. It’s not.