Corporate Social Responsibility

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

Amway One by One Campaign for Children Ten years ago, Amway leaders realized that while generosity had been part of the corporate culture for decades, it wasn’t being channeled in a way that made a… Continued

Winner: Cone Communications for Green Mountain Coffee – Green Mountain Coffee Fair Trade 2012 Campaign Building on the success of the fair trade campaign that it had executed for the Green Mountain Coffee in 2011,… Continued

Co-Winner:  Henry Schein Inc.’s Health Kit Outreach Program Henry Schein Inc., which distributes medical, dental and veterinary supplies throughout the world, was eager to cast a wider net for its healthcare services.  But the program… Continued

Winner: AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T’s Business Telecommunications giant AT&T wanted to give a new ring to its Do One Thing (DOT) program, a companywide effort that… Continued

Winner: Porter Novelli for Uncle Ben’s – Ben’s Beginners Cooking Contest In 2011 Uncle Ben’s and the Porter Novelli team, including Linda Martin, Martin Pearce, Eniko Bolivar, Sydney Siegmeth, Megan McCarthy, Andrews Cops and Connie… Continued

Winner: The Ritz-Carlton — The Ritz-Carlton Community Footprints, @RitzCarltonCSR The Ritz-Carlton Hotel Company’s social responsibility program, Community Footprints, is part of the company culture and DNA. The goal of the @RitzCarltonCSR account is simple: it… Continued

Winner: Amerigroup – The Amerigroup Community Volunteers Program Amerigroup has a clear goal for its Community Volunteers program—to set the company apart from its competition and establish itself as a best-in-class operation that helps those… Continued

Winner: FedEx – FedEx Corporate Communications efforts in the area of Diversity Communications FedEx was looking to raise awareness among all of its audiences about FedEx programs, initiatives and outreach efforts focused on diversity. The… Continued