Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.
Crisis Management
Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal
February 20th, 2013 by Bill MiltenbergPost Burger-King Hacking, 3 Digital Security Tips for PR Pros
February 19th, 2013 by Bill MiltenbergBurger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.
Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later
December 17th, 2012 by Matthew SchwartzThere were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.
How to Pitch During a Crisis: Lessons From Sandy
December 10th, 2012 by Zipporah DvashWhile communicators must be sensitive in what they pitch to the media during a disaster, opportunities abound.
Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties
November 19th, 2012 by Katie PaineWhile the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.
Use the Event Hazard/Outrage Scale as Preparation for Crisis Campaigns
October 15th, 2012 by Kenneth A. Lachlan, PhD and Patric R. SpenceTwo leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.
Tip Sheet: Identifying and Nailing the Online Defamer
October 1st, 2012 by Whitney C. GibsonIt’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.
Customer Service and PR: How One Discipline Helps the Other
September 24th, 2012 by Scott Van CampLiving up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.
Have Advance Crisis Knowledge? Better Use Your Time Wisely
September 17th, 2012 by Scott Van CampMost organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.
PR Pressure Cooker: Balance, Boundaries Key in Handling Stress
August 13th, 2012 by Scott Van CampThanks to the 24/7, social media-fueled PR environment, the pressures of PR have never been greater.