Digital & Technology

outside ABC's Jimmy Kimmel Live Studio in Hollywood, California

PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases

September 18th, 2025 by

This week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.

Why Narrative Intelligence and GEO Are Redefining Reputation Risk

September 15th, 2025 by

Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.

PRNEWS Announces 2026 Agency Elite Top 120

September 15th, 2025 by

PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.

Gold Nugget mining from a pile of black rocks

Story Mining: The Essential PR Pro Skill for the AI Era

September 14th, 2025 by

Story mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.

Grey Goose Honey Deuce Cocktail in New York

PR Roundup: U.S. Open Brand Wins, CEO Reveals Price Increases, Humans Prefer Human Content

September 11th, 2025 by

In this week’s PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.

How Savvy Brands Are Beating LinkedIn’s Algorithm and Boosting Reach

September 9th, 2025 by

Organic brand reach on LinkedIn sits at just over 1%—a steep drop from 7% just four years ago—and many PR professionals and business leaders are facing a hard truth: branded company content is no longer enough.

Mary Beth Levin graphic for her session AI's Role in Content

AI Bots: Identifying and Defending Your Brand

August 25th, 2025 by

In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.

Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age

August 21st, 2025 by

Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.

Creator-led content: How leaders can benefit

LinkedIn Algorithm Success: What Content Works?

August 18th, 2025 by

At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on… Continued

PRNEWS Reveals the 2025 Platinum Awards Shortlist

August 18th, 2025 by

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.