Digital & Technology

Mary Beth Levin graphic for her session AI's Role in Content

AI Bots: Identifying and Defending Your Brand

August 25th, 2025 by

In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.

Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age

August 21st, 2025 by

Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.

Creator-led content: How leaders can benefit

LinkedIn Algorithm Success: What Content Works?

August 18th, 2025 by

At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on… Continued

PRNEWS Reveals the 2025 Platinum Awards Shortlist

August 18th, 2025 by

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

Taylor Swift silhouette for New Heights podcast social media post

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges

August 14th, 2025 by

This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift… Continued

Audio-Based Storytelling title graphic with a headshot of Christine Baratta of Global Situation Room

Podcast Perfection: Top Tips for Great Audio and Video Quality

August 11th, 2025 by

Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.

A Black businesswoman engages confidently with a camera, gesturing as if explaining a complex concept during a video blog or webinar session in a modern office environment.

Thought Leadership on Video: Where Execs Need to Show Up Now

August 6th, 2025 by

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

The Influencer and Creator Economy Q&A title card

Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away

August 4th, 2025 by

In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.

Barcelona Principles 4.0: Reinventing PR Measurement for a New Era

July 29th, 2025 by

The Barcelona Principles 4.0 mark a turning point—not just in how PR practitioners measure communications, but in how we define its value.

Using LinkedIn to measure executive leadership

Why LinkedIn Opening the API Is a Game-Changer for Executive Influence

July 28th, 2025 by

With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.