Digital & Technology

Co-Winner: Christopher Penn, Vice President of Marketing Technologies, SHIFT Communications Christopher Penn is a veteran in the communication and technology industries with more than 15 years of experience guiding companies through the muddy waters of… Continued

Winner: Ronna Waldman, Health and Wellbeing Media Specialist, Marina Maher Communications In 2014, Ronna Waldman expanded the universe of traditional, digital and social media coverage beyond what anyone thought was possible for client P&G as… Continued

Winner: MaryBeth Vrees, Director of Customer Communications and Marketing, Pepco Holdings, Inc. MaryBeth Vrees co-led the major corporate reputation turnaround for Pepco Holdings, Inc. (PHI) with innovative strategies recognized nationally. As director of customer communications… Continued

Winner: Dan Hewitt, Vice President of Media Relations and Event Management, The Entertainment Software Association Dan Hewitt led the comprehensive, seamless approach to planning and promoting all aspects of the 2014 Electronic Entertainment Expo (E3),… Continued

Winner: Danny Olson, Vice President, Consumer Marketing, Weber Shandwick Danny Olson embodies the 21st century PR/marketing professional. He’s a seasoned veteran of the industry who is just as comfortable chatting up CCOs as he is… Continued

Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate… Continued

Winner: Andrew Bowins, Senior Vice President, Corporate & Digital Communications, MasterCard Andrew Bowins believes we are at the dawn of the Golden Age of PR but only if practitioners steer clear of content pollution. He… Continued

Winner: Amber Meredith, Deputy Director, Marina Maher Communications Amber Meredith—who was promoted to deputy director of Marina Maher Communications Consumer Group in June 2014—is a bold leader in today’s communications landscape. Her strong and passionate… Continued

James’ move points to the increasing clout of social media—to drive action and bolster communities. “The power of social media,” he said.

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials.