Digital & Technology

This week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.

In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.

PR Roundup includes highlights from a new study on AI in PR, what communications pros can learn from the Epstein report release and navigating the complexities of a controversial broadcast guest’s comments—such as with NFL quarterback Aaron Rodgers’s latest appearance on ESPN’s “Pat McAfee Show.” 

Understanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.

AI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

PAN Communications CMO Mark Nardone discusses b2b brand integrated marketing and communications during a time of economic uncertainty and labor shortages in the sector.

Nine key takeaways for PR pros from our Media Relations Virtual Summit.

More restrictive data privacy regulations are making it difficult to clearly and objectively determine exactly how much traffic your communications efforts drive to the company.

Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.