Digital & Technology

An overwhelming majority of brands choose Facebook as the front lines of their customer-service efforts. And while many organizations seek to resolve questions or complaints as quickly as possible, about a quarter of brands still take up to 24 hours to respond. Those are just two of the findings of a recent survey conducted by The Social Shake-Up Show and Lithium Technologies.

Burger King scotched its Have It Your Way slogan back in 2014, but it still urges customers to personalize their burgers. That was part of the conception behind a recent campaign in Spain, where the brand’s Instagram account polled visitors to pick their favorite toppings in exchange for a free Whopper, customized with toppings from the survey. The effort turned out to taste good for both the brand and Instagram respondents.

Journalists and consumers know the feeling well: each wants a personalized experience but usually they receive a generic email or marketing message. The issue may be more than poor communications practices. It could be a lack of technical knowledge on the part of PR pros and marketers, a new study argues.

Podcasts remain a niche marketing tool, though they can be an attractive element. Those who listen to them regularly often take in some 7 shows each week and tend to stick through the entire podcast. The demo is young and male, a marketer’s delight.

Promoting an event in 2018 is a tough gig, especially at this time of year. Summer vacations are around the corner and it’s hard to compete with Coachella or a night of binge-watching “The Handmaid’s Tale.” Luckily, there are some tactics that will grab your potential attendees’ attention and help ensure they show up on the big day. Here are four tips for upping RSVPs for your next event.

When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. “It’s like one big therapy session… Continued

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which… Continued

Not every communicator has time to study the best technical practices behind creating an effective image, of course, but understanding why certain images engage the eyes more than others requires no advanced study. Having shot news events and concerts for the better part of a decade, PR News’ Justin Joffe shares some common characteristics among his featured images that have garnered the most love, shares and engagement.

As Mark Zuckerberg testifies before Congress, speculation is swirling as to whether Facebook will integrate portions of the European General Data Protection Regulation (GDPR) into preventive measures it’s taking against future data leaks and election meddling. Brands operating solely in the U.S. now have strong reasons to fear (and begin preparing for) GDPR.

Marketers and communicators admit they don’t always know if their messages are reaching the intended audiences. Yet most believe those messages are relevant when they make it to the target audience. Uh, maybe not, according to a new Adobe survey.