Digital & Technology

Professional communicators give, give, give on behalf of their brand and their brand’s audience. Little time is left over for asking themselves the WIIFM question. How often do they focus their communications skills on building their own public profile and enhancing their own reputation? What are they doing to make influencers of themselves, and would they know where to start?

If you’re trapped at the airport or at home in the first (and hopefully last) blizzard of 2017, PR News has you covered with reading material: These sunny influencer tips from the Los Angeles Tourism & Convention Board will have you thinking of warmer days in no time. Bill Karz, vice president of digital marketing at L.A. Tourism and Convention Board, shares influencer tactics as a sneak peak of his session at PR News’ Digital Summit, Feb. 24 in Huntington Beach, CA.

The top social platforms see upward of 22 billion video views per day.That number is expected to climb this year. PR pros who haven’t yet integrated video into their campaign strategy are likely missing out on reaching significant portions of their audiences. But that doesn’t mean they should jump into video without a solid game plan or expect to go viral on their first attempt.

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve… Continued

There’s nothing better than a business trip during the first week of January to shock staffers back into the harsh reality of the work world after well-deserved time off during the holidays. While that’s probably not why the Consumer Electronics Show (CES) begins this week—the cost of convention space is lower in early January, particularly in colder climates and travel budgets are full at the year’s start—it accomplishes the mission well.

Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar.  My… Continued

Each year at this time we ask communicators what issues loom large for them in the new year. Last year integration, mobile and content dominated (PRN , Nov. 16, 2015).

PR pros need to think ahead and anticipate the future—so figuring out the top trends in the industry for the coming year always will be important. Will there be something totally new coming to light in 2017? Perhaps. Here are seven trends for PR pros and communicators to consider.

Instagram might be the best social platform for reaching people who actually like to engage with brands on social media. But there’s only so much a brand itself can do to win followers and inspire engagement. Third-party endorsement from Instagram influencers can make a real difference.

Perhaps Google’s short explanations of why it has chosen a story for you will make the wall between Google and users less opaque. For the moment, however, neither Google nor any other social media powerhouse has explained exactly how it determines news story recommendations, search results or ad placements. The latter two, search and ads, as well as optimizing site content were among the topics discussed during PR News’ Boot Camp: Google for Communicators last week in NY. As such we asked several PR pros about navigating the frosted-glass barriers surrounding Google searches and AdWords, its online advertising service.