Digital & Technology

Winner: Hunter Public Relations on behalf of Can Manufacturers Institute – Cans Get You Cooking Goes Mobile For generations, canned foods have been a staple in America’s kitchens. From fruits and vegetables, to seafood and… Continued

Winner: C-4 Analytics – JM Lexus Luxury Conquest Model When you're already the No. 1 volume Lexus dealer in the world, how do you sell more cars? To answer this question, C-4 Analytics approached JM… Continued

Winner: Aetna – Thought Leadership Aetna is both reinventing its business model and working to change the healthcare system in dramatic ways. With this campaign, the insurance giant wanted to reposition itself in the marketplace… Continued

Winner: The ALS Association – ALS Ice Bucket Challenge For most people, ALS was off their radar prior to the summer of 2014. With that in mind, the objective of the ALS Ice Bucket challenge… Continued

Winner: Aetna – Thought Leadership Working in partnership with Aetna, Weber Shandwick conceptualized and developed The Health Section, a branded editorial destination designed to provide in-depth news, analysis and C-suite perspectives on the changing health… Continued

Winner: United Nations Foundation – A Global Collaboration Wins the Day for Climate Science Working with the UN Foundation, Havas’ strategy for this campaign was simple and straightforward: Deliver the facts. Highlight the science. Make… Continued

Winner: ESPN.com – Redesign & 20th Anniversary ESPN is the self-described “worldwide leader in sports,” and so one of its goals with it website redesign was to place ESPN/ESPN.com at the center of a conversation… Continued

Winner:  Audio-Technica – Amplifying A Legacy Company’s Digital Presence Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment. Initially known for state-of-the-art phonograph cartridges, today… Continued

Winner: UN Foundation – Global Moms Relay The Global Moms Relay brought together some of today’s leading global and local philanthropic voices to start a groundbreaking discussion on the importance of strengthening the health of… Continued

Winner: Baylor Scott & White Health – #HeartTXLive: First Ever Live Twitter Coverage of a Heart Transplant Baylor Scott & White Health's corporate public relations and social team live tweeted a heart transplant surgery—the first… Continued