Digital & Technology

The revenge of old media, the popularity of PR and IHOP’s new dish.

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels.

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives.

Years ago—during a time before the Internet—PR and marketing executives, not to mention advertisers, were talking about the future of television, specifically the television commercial. VCRs (remember them?) were coming on the scene, and the… Continued

For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers.

Consumers are nearly 50 percent more likely to read email newsletters that feature links to video, according to a survey of 1,051 people conducted by online video app company Animoto.