Media Relations

Pope Francis

Pope’s Journalist Nod May Signal Vatican Messaging Shift

November 15th, 2021 by

In a rare move from the Vatican, Pope Francis thanked journalists Nov. 13 for years of unflinching investigation into sexual abuse within the Catholic Church. We’ll soon see whether this week’s coverage is an example of smart long-term reputation management from the Vatican, or more of a buffer from any scandals on the horizon.

jen psaki in front of the White House logo at a press briefing

Psaki Statement Offers a COVID Disclosure Guide for PR Pros

November 1st, 2021 by

The timing and content of Psaki’s COVID-19 disclosure could be a pandemic-era guide for PR pros to follow, should an executive, client or other public-facing figure test positive.

Infographics, Surprising Data and Unusual Story Sources Can Make Dry Topics Pop in Pitches

November 1st, 2021 by

It’s hard enough to get media placement for a launch, initiative or campaign. Indeed, obtaining “coverage in the new news cycle” and “finding relevant angles for pitches” are PR pros’ biggest concerns, according to a Muckrack report. Let’s add another hurdle: getting coverage in a crowded media landscape when your organization or product is perceived as dry or unsexy.

Thanks to Facebook and Haugen, We’re Glimpsing a Perfect PR World

October 25th, 2021 by

We bet you had no idea you were experiencing a perfect PR world. Communicators should thank Facebook and Frances Haugen for that.

woman working on phone

PR Needs to Think Strategically to Pitch Better, Tech Insider Says

October 22nd, 2021 by

With an ‘all-sides-of-the-desk’ background, few people are better placed to discuss pitching than Lisa Morgan. PR should think better when it pitches, she says.

Setting Up a Team of One for Success in Media Outreach

October 20th, 2021 by

Building a communication structure when you’re a team of one isn’t easy. We asked Taya Jarman, communications director, Institute for Public Health Innovation, how she’s doing it.

PR Pros Understand Katie Couric Better Than Most

October 15th, 2021 by

A pair of journalistic ethics issues this week should concern PR pros. Their ultimate harm to earned media is uncertain.

Is it Ethical to Pitch Positive Stories to Help Deflect Attention When You Anticipate a Crisis is Looming?

September 20th, 2021 by

This month’s reader question asks whether it’s ethical to pitch positive stories as a way to deflect attention when you suspect a crisis is about to hit your organization.

woman reading press releases on a computer

Press Releases Remain Popular, But They’re Not The Only Option

September 14th, 2021 by

Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a new Cision survey says.

How to Win the New Game Show for Media Relations Pros

September 10th, 2021 by

Jeopardy!, has simple rules. Similarly, pitching’s ‘rules’ are elementary, yet we forget them. Brush up here as we play “Know Your Show.”