Media Relations

It happened. You find out your brand or client is about to be featured in a story that sheds a less-than-ideal light on the organization. Or perhaps it’s not so much a negative story but rather one that could have financial ramifications for the company involved. Perhaps, you think, this is what your client is paying you for, right? You use your relationships with the journalist whose story is about to go public to call him at home the night before and ask that he stop the presses. Not so fast, say those we spoke with.

How to salvage the situation when your executive cancels a media interview or postpones last-minute.

Nearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?

A yearly tradition continues as veteran communicator Arthur Solomon offers headlines that contain lessons for PR pros, young and old.

Should you pitch the same story to multiple reporters at a media outlet? HuffPost D.C. bureau chief Amanda Terkel offers her view.

In a rare move from the Vatican, Pope Francis thanked journalists Nov. 13 for years of unflinching investigation into sexual abuse within the Catholic Church. We’ll soon see whether this week’s coverage is an example of smart long-term reputation management from the Vatican, or more of a buffer from any scandals on the horizon.

The timing and content of Psaki’s COVID-19 disclosure could be a pandemic-era guide for PR pros to follow, should an executive, client or other public-facing figure test positive.

It’s hard enough to get media placement for a launch, initiative or campaign. Indeed, obtaining “coverage in the new news cycle” and “finding relevant angles for pitches” are PR pros’ biggest concerns, according to a Muckrack report. Let’s add another hurdle: getting coverage in a crowded media landscape when your organization or product is perceived as dry or unsexy.

We bet you had no idea you were experiencing a perfect PR world. Communicators should thank Facebook and Frances Haugen for that.

With an ‘all-sides-of-the-desk’ background, few people are better placed to discuss pitching than Lisa Morgan. PR should think better when it pitches, she says.