Ethical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.
Messaging

PR Ethics and Agility: How to Practice Swift PR Without Losing Integrity
September 23rd, 2025 by John McCartney
Going Viral Becomes Strategy: Lessons from Gavin Newsom’s Social Surge
September 22nd, 2025 by Lori RuggieroNewsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.

PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases
September 18th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.

Inside the Post Search Era of Pay-to-Participate Public Relations
September 16th, 2025 by LISA ANN PINKERTONThe key to maximizing media investments and establishing a well-known brand is an integrated approach, where P2P complements PR.

PRNEWS Announces 2026 Agency Elite Top 120
September 15th, 2025 by PRNEWSPRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.

Story Mining: The Essential PR Pro Skill for the AI Era
September 14th, 2025 by Karina FrayterStory mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.

PR Roundup: U.S. Open Brand Wins, CEO Reveals Price Increases, Humans Prefer Human Content
September 11th, 2025 by Nicole SchumanIn this week’s PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.

Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age
August 21st, 2025 by Omari T. EvansChasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.

PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle
August 21st, 2025 by Nicole SchumanThis week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school.

PRNEWS Live: How #WearSunscreen Broke Through the Noise
August 19th, 2025 by Nicole SchumanIn this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.