Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.
Messaging


PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle
August 21st, 2025 by Nicole SchumanThis week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school.

PRNEWS Live: How #WearSunscreen Broke Through the Noise
August 19th, 2025 by Nicole SchumanIn this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges
August 14th, 2025 by Nicole SchumanThis week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift… Continued

Superman Just Needs a Good Publicist
August 12th, 2025 by Matthew LibassiIn the most recent Superman film, smart PR strategy could have helped the Man of Steel.

PR Roundup: Peloton Messaging Conflict, DEI Visibility and Trust, Communicating Tariff Price Increases
August 7th, 2025 by Nicole SchumanPR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated?

PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up
July 31st, 2025 by Nicole SchumanThis week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.

Friday Is the New Monday: Just Ask RealSense’s 500 Headlines
July 31st, 2025 by Curtis SparrerBospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense’s story’s news value—and the embargoed media outreach—was strong enough to carry the moment.

Federal Funding Cuts: Communications Readiness for Academic Medical Centers
July 25th, 2025 by Shannon MoylanWhile there may be little that can be done about federal funding cuts themselves, communication with key audiences, rooted in resiliency, advocacy and transparency is critical to avoid confusion and reputational damage.

PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists
July 24th, 2025 by Nicole SchumanThis week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.