Messaging

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PR Ethics and Agility: How to Practice Swift PR Without Losing Integrity

September 23rd, 2025 by

Ethical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.

Turlock, CA - Jan 6, 2025: CA Governor Gavin Newsom speaking at a press conference regarding the California Jobs First project and previewing budget top lines for the upcoming fiscal year

Going Viral Becomes Strategy: Lessons from Gavin Newsom’s Social Surge

September 22nd, 2025 by

Newsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.

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PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases

September 18th, 2025 by

This week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.

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Inside the Post Search Era of Pay-to-Participate Public Relations

September 16th, 2025 by

The key to maximizing media investments and establishing a well-known brand is an integrated approach, where P2P complements PR.

PRNEWS Announces 2026 Agency Elite Top 120

September 15th, 2025 by

PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.

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Story Mining: The Essential PR Pro Skill for the AI Era

September 14th, 2025 by

Story mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.

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PR Roundup: U.S. Open Brand Wins, CEO Reveals Price Increases, Humans Prefer Human Content

September 11th, 2025 by

In this week’s PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.

Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age

August 21st, 2025 by

Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.

The Home Depot is among the largest American home improvement retailers. It sells construction products, tools and services.

PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle

August 21st, 2025 by

This week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school. 

PRNEWS Live with Tesia Williams

PRNEWS Live: How #WearSunscreen Broke Through the Noise

August 19th, 2025 by

In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.