Messaging

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Twitter’s CEO Shuffle Prompts Conversation on PR During Leadership Change

November 30th, 2021 by

How a company goes through a transition of leadership, such as Jack Dorsey leaving Twitter, can have an impact on multiple stakeholders—not just economically but culturally as well. 

In VA, ‘All Politics is Local,’ ‘It’s The Economy, Stupid’ = ‘Know Your Audience’

November 3rd, 2021 by

PRNEWS takes a rare look at political communication. We found a slew of PR takeaways in the VA governor’s race.

PRNEWS interviewing National Confectioners Assocation

[VIDEO] Carly Schildhaus, Senior Manager of Public Affairs, National Confectioners Association, Discusses Halloween Messaging

October 29th, 2021 by

PRNEWS Live welcomed Carly Schildhaus, Senior Manager of Public Affairs, National Confectioners Association. Schildhaus discussed how the candy industry is approaching Halloween messaging this year, as well as important candy corn statistics.

Oxford, AstraZeneca Boost Transparency During COVID Crisis

October 19th, 2021 by

Exposing the emotional elements of a story during a PR crisis can be extraordinarily powerful. Unfortunately, it is too often deemed an unacceptable risk. Yet, the team at Oxford was able to employ storytelling effectively during these difficult days.

Prompt Action, Transparent and Sequenced Communication with all Stakeholders Essential in Food-Related Recalls

September 20th, 2021 by

A national food distributor discovers potential contamination. The company initiates a recall. David Ball of Ball Consulting Group explains what happens next.

AOC dress at Met Gala

Planning for a Media Frenzy: AOC, the Dress and the Met Gala

September 15th, 2021 by

The annual Met Gala routinely attracts the eyes of those with an interest in creativity, celebrity and high fashion. However, this year, Congresswoman Alexandria Ocasio-Cortez attended her first Met Gala, provoking a true statement. Bright red script saying “TAX THE RICH” stood out across the back of a white gown, generating conversation on both sides of the political spectrum. 

Senator Amy Klobuchar reveals cancer diagnosis on Good Morning America

Sen. Klobuchar Provides Call-to-Action in Personal Cancer Statement

September 9th, 2021 by

Sen. Amy Klobuchar provided a great example of what word of mouth and personal messaging can do to promote breast cancer awareness after revealing her own story of diagnosis

New York City Summer 2021 campaign

Delta Variant Repositions Travel Messaging

September 3rd, 2021 by

PRNEWS looked at the communications strategies of several travel organizations, learning what the downturn means for a tactical pivot. 

American Flag Waving

How Should Brands Approach July 4 Messaging?

July 1st, 2021 by

Freedom can mean many things. And with July 4 approaching, after a year of societal turmoil, many Americans may find their views on patriotism shifting.

Old Navy Earth Day

How to Provide Earth Day and Sustainability Messaging Every Day

April 22nd, 2021 by

There are plenty of reasons for communicators to celebrate Earth Day this year. More companies are including conservation and sustainability in their corporate culture. In addition, media is hiring more full-time journalists to cover the environment. There are many ways to make sustainability stories more attractive to them and their audiences.