Messaging

The Taylor Swift ticket hubbub dented the singer’s reputation. She also waited too long to respond. Swift let Ticketmaster absorb all the blame. When she finally responded, it was late and disappointing.

Ticketmaster’s less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them, others involve transparent apologies.

What is the best response when your company is called out for being “woke”? American values. Avoid getting dragged into a culture-war conversation. 

Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.

The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.

In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.

Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.

As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.

The concept of transparency is a PR maxim. China’s attempt to silence its bad economic news shows you can run but can’t hide.

Too many people put off or were unable to get breast cancer screenings during the pandemic’s early months. As such, messaging emphasizing screening is needed now.