PR Agencies

At the heart of Adobe’s core values lies the belief that groundbreaking ideas come from everywhere in the company and that Adobe’s people are its greatest asset. The company offers a variety of benefits to… Continued

Are you engaged at work? Gallup says nearly 70% of employees are disengaged. How to fix that? Employee engagement begins during the hiring process and, if done well, continues throughout the employee’s career, writes PAN Communications’ chief Phil Nardone. Constant communication is critical to employee engagement. And having the right management team can make or break engagement. In addition to tips about engagement, Nardone provides other takeaways to help make your company a top place to work.

Concerned about alternative facts and fake news? Apparently PR agency clients were not, at least during the fourth quarter of 2016, a new survey from The PR Council shows.

Our weekly roundup of trends, news and personnel moves in PR. This week we feature stories about LEVICK acquiring Chase as well as news about the Volkswagen diesel issue.

Facebook: Almost Everyone’s Doin’ It: How many times have you heard it said that everything flows from the top down? Well, not quite everything. In the case of social media, some CEOs trail their employees, particularly communicators. That needs to change, at least for CEOs using Facebook for business, Facebook says.

W2O Group continues its buying spree. The SF-based agency acquired Sentient Interactive, a firm specializing in digital paid and owned media analytics, strategy and marketing. Sentient president/co-founder Adam Cossman will serve as chief digital officer of W2O Group. Earlier this year, W2O said Mountaingate Capital secured an investment position in the firm to accelerate growth. W2O’s acquisition of Sentient, Pure and Marketeching during the past 6 months has added 100 employees and $25 million in revenue. — Ruder Finn acquired Daylight Partnership, a digital marketing and analytics consultancy. Daylight will merge with Ruder Finn’s digital arm and be known as RFI Daylight. Daylight founder David Ko will become SVP, RFI Studios Asia.

What’s your dream job? Where would you work in PR if it were entirely up to you? PR News will honor these workplaces at an awards luncheon Dec. 6 at the historic National Press Club in Washington, D.C., where we will also bestow awards for PR People, Rising PR Stars and Diversity & Inclusion.

The traditional gender executive bias is flipped at Marina Maher Communications (MMC) – its executive committee features seven women out of eight members. In addition, its percentage of ethnically diverse staff is at 21% and… Continued

Porter Novelli’s culture is welcoming, lively, supportive and fun. New employees rave about the unique feeling of being part of a broader team and being met with open arms. More than anything, the company wants… Continued

With its open and engaging organizational structure and the very nature of its clients and work, it’s no surprise Powell Tate boasts a vibrant, one-of-a-kind work culture. The Powell Tate staff is an impressive group… Continued