Reputation

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PR Pros See ’22 as ‘Year of the Employee,’ Yet Heavy Workload on Social Issues Looms

December 3rd, 2021 by

Our annual predictions feature touched on a number of themes, including companies wanting to avoid social issues. Social media, trust and AI are table stakes. Yet healthcare communication, particularly healthcare equity and ESG, are prominent. And accessibility is mentioned. New this year, a faux ‘Headlines We’d Like to See in 2022.’

Reputation Crises and Purpose’s Importance Mark an Uncertain 2022

December 1st, 2021 by

Whether one chooses the descriptor new normal or next normal to discuss today’s reality, one suggestion is that we opt instead for the word uncertainty in the year ahead.

A PR Guy Who’s Grateful this Thanksgiving for Jaclyn Smith

November 24th, 2021 by

As we approach Thanksgiving, we offer an essay that expresses one PR pro’s gratitude for the industry. It’s our way of wishing you a wonderful holiday.

Business Beware: Consumers Judging How You Handle Global Health Crisis

November 16th, 2021 by

Companies are collections of people. So, one way to judge them is how they measure up during challenges, or a crisis. A Salesforce survey of 12,000 global consumers and 3,600 B2B buyers provides evidence.Polling people during the first year of the COVID-19 pandemic, the survey found 90 percent say how a company acts during a crisis demonstrates its trustworthiness.

Business Communicators Must Play a Role in Elections…Again

November 16th, 2021 by

There used to be a belief that businesses could, and indeed should, stay away from the campaign trail. Sure, they donate to candidates and often have lots of lobbyists. But, it was not seen as their role to try and support or strengthen the democratic process itself. That all changed in 2020.

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‘Fall Back’ Deals with Bad Reputation as Daylight Savings Time Ends

November 5th, 2021 by

The majority of public opinions regarding standard time are not pleasant. Winter can be long, and it’s tough to end working for the day when it’s already dark out without Daylight Savings Time.

How to Avoid Being the Next ‘Instagram Kids:’ A PR Approach to Product Reputation Reviews

November 1st, 2021 by

Given that a company of Facebook’s clout and perceived indifference to public scrutiny seems worried about product-related backlash, it follows that communicators at all organizations should consider reviewing products and services prior to launch. As such, we asked PR pros to assess the state of reputation reviews.

Attack, Deny or Accept? Facebook Pondering Best Path in New Crisis

October 19th, 2021 by

Like many social media platforms, Facebook is no stranger to reputation crises. How Facebook and other companies have managed them offers lessons in how to (and not to) address stakeholder concerns and shore up reputation when the proverbial excrement has collided with the rotating blades.

Regaining Trust Mixes Patience, Owning Mistakes and Authentic Communication

September 20th, 2021 by

While a few crises never seem to end, often with good reason, companies and organizations eventually need to return to relatively normal footing. That’s when a priority for communicators is helping regain external and internal trust.

‘Jeopardy!’Host Selection Process Fails to ‘Walk The Talk’

September 20th, 2021 by

While fans, management and owners of the second-highest-rated syndicated game show knew Trebek’s time was short, his off-the-charts ability to live and work for months with pancreatic cancer might have provided a false sense of security. That’s one way to explain a series of fumbles and flip-flops, including one last week, to name Trebek’s permanent successor.