Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history.
Research & Whitepapers
Business Bloggers Say ‘Authentic’ CEOs Get Most Respect
February 23rd, 2012 by PRNEWSCEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders.
Software Execs Like Social Media—They Just Don’t Use It Much
February 15th, 2012 by PRNEWSA new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.
PR News Poll: Wikipedia Mostly Unexplored By PR Pros
February 15th, 2012 by Bill MiltenbergPR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.
PR News Poll: Wikipedia Mostly Unexplored By PR Pros
February 15th, 2012 by Bill MiltenbergPR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.
Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
February 13th, 2012 by PRNEWSâ–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued
Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
February 13th, 2012 by PRNEWSâ–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued
New Reputation Index Features Long-Established Brands
February 9th, 2012 by PRNEWSThe newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace.
Bad News for Taco Bell as It Feels Heat From Chipotle
February 6th, 2012 by PRNEWSTaco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued
Charting the Industry: Is the Blog Fading? Don’t Bet On It
February 6th, 2012 by Scott Van CampWhile a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.