Research & Whitepapers

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels.

â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value… Continued

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value… Continued