Research & Whitepapers

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore.

One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament.

The amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News.

â–¶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research from… Continued

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts.

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.