Research & Whitepapers

Face it, data alone is unable to tell a story. It can’t highlight the most important issues; tell you what to do next or where to focus limited resources. And adding more data won’t help.

PR News and Nasdaq Media Intelligence launched a poll earlier this month asking the PR News community which of Fortune’s 2015 Most Admired Brands succeeds best at telling humanizing stories that drive positive awareness.

“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.”

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee.

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages.

There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.