Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.
Social Media & SEO


AI Bots: Identifying and Defending Your Brand
August 25th, 2025 by Nicole SchumanIn this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.

Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age
August 21st, 2025 by Omari T. EvansChasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.

PRNEWS Live: How #WearSunscreen Broke Through the Noise
August 19th, 2025 by Nicole SchumanIn this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.

LinkedIn Algorithm Success: What Content Works?
August 18th, 2025 by Nicole SchumanAt a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on… Continued

PRNEWS Reveals the 2025 Platinum Awards Shortlist
August 18th, 2025 by PRNEWSWe’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges
August 14th, 2025 by Nicole SchumanThis week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift… Continued

Superman Just Needs a Good Publicist
August 12th, 2025 by Matthew LibassiIn the most recent Superman film, smart PR strategy could have helped the Man of Steel.

Podcast Perfection: Top Tips for Great Audio and Video Quality
August 11th, 2025 by Nicole SchumanLearn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.

Thought Leadership on Video: Where Execs Need to Show Up Now
August 6th, 2025 by Nicole SchumanIn this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.