This week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.
Social Media & SEO


A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter
April 29th, 2025 by Brian GallagherBoth A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail.

One Story, 1,000 Ways: How Brands Can Build a Cohesive Narrative
April 28th, 2025 by Meghan TisingerWith social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.

PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale
April 24th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?

Top Tips: Sustainability Communications
April 22nd, 2025 by Nicole SchumanIn this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values.

How To Create High-Quality Videos On A Budget (Yes, it is Possible)
April 21st, 2025 by Leslie LicanoWith the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases
April 1st, 2025 by Taylor OsherViral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

Burger King’s Left-handed Whopper and Other April Fools Fails to Learn From
March 28th, 2025 by Lindsey BradshawThink deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.

PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons
March 20th, 2025 by Nicole SchumanThis week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People
March 13th, 2025 by Nicole SchumanThis week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign.