Social Media & SEO

PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data

May 1st, 2025 by

This week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.

Grocery store shelf with A.1. steak sauce bottles, side view

A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter

April 29th, 2025 by

Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail. 

creative pencil branching out in many paths

One Story, 1,000 Ways: How Brands Can Build a Cohesive Narrative

April 28th, 2025 by

With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.

Nottinghamshire, UK 03 April 2025 : comparison of UK newspaper views on Trump unleashes Liberation Day Tariff announcement

PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale

April 24th, 2025 by

This week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?

Top Tips: Sustainability Communications

April 22nd, 2025 by

In this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values. 

how to create social video when you are not an expert

How To Create High-Quality Videos On A Budget (Yes, it is Possible)

April 21st, 2025 by

With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

GIRL DINNER example of a woman holding a wine and a plate of cheeses

Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases

April 1st, 2025 by

Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

The date of April 1 is circled on the calendar close up. April Fool's Day

Burger King’s Left-handed Whopper and Other April Fools Fails to Learn From

March 28th, 2025 by

Think deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.

Bluesky Social and X app are displayed on an iPhone screen.

PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons

March 20th, 2025 by

This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

McLaurine Pinover on her instagram account showcasing outfits, some of which were in her government OPM office during work hours.

PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People

March 13th, 2025 by

This week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign.