Social bookmarking sites like Delicious and Trunk.ly are, in essence, search engines and should be leveraged in lifting your content’s—and your brand’s—profile.
Social Media & SEO
Data Point: The Top Corporate Citizens And Their Presence on Facebook
April 18th, 2011 by PRNEWSHow much does the public “like” the best corporate citizens? PR News is tracking companies on Facebook that the public perceives as tops in CSR, from a list compiled by the Boston College Center for… Continued
Quick Study: Sheen a PR Master?; Most Journos Connect With PR Pros On Social Media; Reputation & Shareholder Value
April 18th, 2011 by PRNEWSâ–¶ Sheen’s Shooting Star Fizzles: After riding a PR wave flimsily built on his bad boy behavior, Sheen lost his battle with CBS—and now with the general public, says a Q&A Research survey. Polling 350… Continued
Avoid Shiny Objects: Four Social Media Strategies to Engage the Fifth Estate
April 18th, 2011 by Geoff LivingstonIn this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities.
Data Point: Plane Crisis Cracks Southwest’s Social Media Armor
April 11th, 2011 by PRNEWSData from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral.
Charting the Industry: How Communicators Value Facebook
April 4th, 2011 by PRNEWSWhat does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story.
Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’
March 28th, 2011 by PRNEWSThanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.
Charting the Industry: Top 100 Brands Fumble on Facebook
March 21st, 2011 by PRNEWSWhile 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.
Cyber Watch: So Far, Rising Gas Prices Fuel Little Concern Among Netizens
March 14th, 2011 by PRNEWSThe amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News.
Want to Make a Living Record of Your Organization’s Insights? Think Inward
March 14th, 2011 by PRNEWSAn internal social media program will not just chronicle an organization’s ecosystem—it can also serve as a proving ground for external social media efforts.