In this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011.
Social Media & SEO
Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed
May 2nd, 2011 by PRNEWSâ–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued
The Renaming Game: Crystal Clear Goals Trump New Business Cards
May 2nd, 2011 by PRNEWSWith their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change.
How to Increase Visibility via Social Bookmarking
April 25th, 2011 by PRNEWSSocial bookmarking sites like Delicious and Trunk.ly are, in essence, search engines and should be leveraged in lifting your content’s—and your brand’s—profile.
Quick Study: Sheen a PR Master?; Most Journos Connect With PR Pros On Social Media; Reputation & Shareholder Value
April 18th, 2011 by PRNEWSâ–¶ Sheen’s Shooting Star Fizzles: After riding a PR wave flimsily built on his bad boy behavior, Sheen lost his battle with CBS—and now with the general public, says a Q&A Research survey. Polling 350… Continued
Avoid Shiny Objects: Four Social Media Strategies to Engage the Fifth Estate
April 18th, 2011 by Geoff LivingstonIn this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities.
Data Point: The Top Corporate Citizens And Their Presence on Facebook
April 18th, 2011 by PRNEWSHow much does the public “like” the best corporate citizens? PR News is tracking companies on Facebook that the public perceives as tops in CSR, from a list compiled by the Boston College Center for… Continued
Data Point: Plane Crisis Cracks Southwest’s Social Media Armor
April 11th, 2011 by PRNEWSData from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral.
Charting the Industry: How Communicators Value Facebook
April 4th, 2011 by PRNEWSWhat does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story.
Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’
March 28th, 2011 by PRNEWSThanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.