What do you do when your boss seems ready to dismiss your work as “just press releases”? You can take control of your career by developing the professional and psychological skills that show decision makers that you—and your function—play an important role in the company’s overall success. Here’s how.
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Coldplay Conundrum: Fallout From That Viral Concert Video
July 21st, 2025 by Shannon MulaireYou may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.

PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary
July 10th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.

Top PR Substacks: A Starter Kit
July 9th, 2025 by Nicole SchumanWe asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here.

Internal AI Adoption: Secrets to Upskill PR Teams for AI
July 7th, 2025 by Nicole SchumanThis clip explores structured sprints, resource development and the crucial role of surveys in driving successful AI adoption, internally.

PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan
June 12th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.

See the Stars of the 2025 PRNEWS Top Women Awards
June 9th, 2025 by PRNEWSFrom rising stars making bold strides early in their careers, to visionary leaders and trailblazers reshaping the future of the PR industry, this year’s honorees exemplify excellence, leadership and resilience.

Are You in PR? Welcome to the Sales Team
June 6th, 2025 by Dustin SigginsSemafor reported that consumers’ reliance on AI for news has created more value for PR pros. The reason? Large language model AI systems value journalism above many other sources—and guess who provides journalists many of their stories, data, and sources?

How Anti-Trans Sports Bills Are Impacting Corporate Sponsorships and Branding
June 3rd, 2025 by Wynne NowlandThe impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.

PRNEWS Live: AAPI Heritage Month: PR Experts Redefining Leadership
May 28th, 2025 by Nicole SchumanPRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs).