Work Life

This week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.

Organic brand reach on LinkedIn sits at just over 1%—a steep drop from 7% just four years ago—and many PR professionals and business leaders are facing a hard truth: branded company content is no longer enough.

What do you do when your boss seems ready to dismiss your work as “just press releases”? You can take control of your career by developing the professional and psychological skills that show decision makers that you—and your function—play an important role in the company’s overall success. Here’s how.

You may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.

This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.

We asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here. 

This clip explores structured sprints, resource development and the crucial role of surveys in driving successful AI adoption, internally.

This week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.

From rising stars making bold strides early in their careers, to visionary leaders and trailblazers reshaping the future of the PR industry, this year’s honorees exemplify excellence, leadership and resilience.

Semafor reported that consumers’ reliance on AI for news has created more value for PR pros. The reason? Large language model AI systems value journalism above many other sources—and guess who provides journalists many of their stories, data, and sources?