Work Life

Not long ago, many thought of a brand as something that only attached to (and benefited) consumer goods: toothpaste, cars, detergent or jeans.

Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?

PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.

Whether you’re looking for tips for using social media or just want to stay up on the latest industry trends, these 4 podcasts are sure to help.

When it comes to professional development, PR leader often fall short on understanding the influence of of using frameworks and filters.

PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.

You and your bosses need to be valuable resources to each other. Know how to communicate with them.

Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.

Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.

Internal communications and employee engagement become hot topics whenever communicators talk shop.