Career Advice

An interview showcases the possible potential of a candidate in other ways, allowing them to think on their feet through conversation and analysis. We spoke to some experts and landed on three questions to always ask in a public relations job interview. They may appear simple, but every candidate may handle these questions differently, providing more insight into what kind of employee they would be.

It’s no secret finding and retaining top public relations talent is one of the biggest challenges for agencies and corporate PR departments. It’s okay to breathe a sigh of relief after landing a plum prospect, but don’t fool yourself: hiring is a big and painstaking step, but it is only the first in many steps for the company and the employee to realize mutual satisfaction and value, and build a long-term relationship.

A career in PR can be wonderful. But it’s also regularly associated with high levels of stress, which can lead to mental health problems. A modest proposal urges PR leaders to provide a supportive culture and resources to employees to recognize and treat mental health issues.

What should you be charging clients for your work? There is no definitive answer, but either coming in too low or too high can cost you.

Working on electronics systems in Navy aircraft can seem a world away from the PR pro’s daily existence. Yet at least one PR pro believes the regimented life of a Navy recruit is good preparation for a career in communications. This post is our way of saying thanks to the men and women of the armed services during Military Appreciation Month.

There’s something to be said for structure, for generally knowing what the day is going to be bring and what is expected from you at work. But is there any kind of typical day for a chief communications officer?

Not long ago, one of the pleasures of taking vacation was being completely out of touch with the daily grind. Today, though, too many PR pros check in with the office during vacation. Worse, we chronicle our trip. While it sounds radical, try unplugging your phone before vacation begins. You might be surprised how much it boosts your creativity. Tips in this post will help you disconnect.

Earlier this month we asked questions of communicators who were honored as PR Professionals of the Year during 2018’s PRNEWS Platinum Awards luncheon in NY. We asked about improving relations with journalists, how brands can maintain a human touch in a tech-driven world and several other topics.

May is Mental Health Awareness Month. Since “PR executive” is on the 2019 list of top 10 most stressful jobs, it’s important for communicators, and those who manage and employ them, to consider ways to overcome stress and other mental health issues. Creating an open culture is one tactic that may help mental health and improve communications results.

There’s no rule in media relations that says communicators need to answer a reporter’s question immediately, particularly during a crisis. Never lie to a reporter, but sometimes doing the best thing for a brand means deferring on a question until you’re ready with an answer that’s carefully crafted. Veteran communicator Arthur Solomon offers tips about how to do this well.