ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.
We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.
A light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive under those conditions.
A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.
We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.
A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.