Register now for this Social Media for Nonprofits Workshop led by Krisleigh Hoermann, social media strategist for American Heart Association, scheduled for March 11 from 8:30 a.m. to 11:45 a.m. at the National Press Club in Washington, D.C. The workshop will be held the morning of PR News’ Nonprofit PR Awards, also taking place at the National Press Club.
In the revolving door of social media, platforms and best-in-class tactics are tough to follow. As a professional communicator, you understand the power and importance of social media for your nonprofit organization. In particular, as a nonprofit communicator working with limited resources, you’re well aware how social media has leveled the playing field and opened new avenues of outreach to your organization’s members, potential members, donors, volunteers, corporate partners and media.
But, are you using social media to their full advantage? Join PR News on March 11 for this half-day workshop that gives you the tools and strategies you need to fully integrate social media into your PR strategy and make it work for you—even if you’re a PR staff of one.
Our workshop trainer, Krisleigh Hoermann, social media strategist for American Heart Association (AHA), has been there too. She’ll give you firsthand examples of strategies that have worked (and a few that haven’t) and offer real-world tactics that you can use to build an engaged community of advocates, generate media coverage, expand volunteer and fundraising efforts, increase awareness of your nonprofit and manage a crisis while becoming a better online storytellers.
This interactive workshop will show you the fundamentals of Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and how your nonprofit should create a winning strategy and use these platforms for its PR initiatives.
Testimonials
"I learned more in one day than I've learned all year!"
--Director, New Media, American Heart Association
"This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great!"
--Communications Manager, CIGNA
Workshop Trainer:
Krisleigh Hoermann
Social Media Strategist, American Heart Association
As social media strategist for the American Heart Association, Krisleigh Hoermann is responsible for connecting the brand with online audiences, creating communities and building the nonprofit online. Krisleigh focuses on emerging digital communications strategy for the organization.
Prior to joining the AHA, Krisleigh provided public relations and social media strategy to a variety of industries, including nonprofit, healthcare, event, retail, energy and finance.
You'll Become an Expert In
- Create organizational excitement for building a social business
- Build a social media foundation and strategy with your current resources
- Establish the optimal combination of staff and resources for your social media activity
- Identify the optimal frequency for posting new content
- Develop relationships with the media on LinkedIn and Twitter to elevate your campaigns and increase thought leadership
- Engage a community of advocates across social media platforms, like Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and Instagram
- Use powerful imagery to grow engaged communities on Pinterest and Instagram
- Craft meaningful stories that can foster passion and sharing for your nonprofit
- Use free or low-cost tools to build and monitor your community
- Integrate content from your Web site and blog on your social media presences
- Keep messaging consistent across social media platforms and in PR messaging
- Launch a volunteer program that creates a support system for your social media presences
