PR’s Rising Stars on What Senior Leaders Need to Know

Each year, PRNEWS recognizes the top women in PR, including change makers, entrepreneurs, industry innovators, mentors and rising stars.

Prior to a September celebration of these women in New York, we arranged a virtual roundtable with some of this year’s rising stars. Some of the topics discussed were top-down mentorship, bringing your whole self to work and what senior leaders need to know about the new generation.

Participants were: Pam Anderson, senior lead, Next PR; Angelica Cadiente Kelly, senior manager, corporate communications, BetterUp; and May Huang, account executive, Highwire PR. Remarks were edited for clarity and space.

PRNEWS: You’re honorees in this year’s Top Women in PR Awards in the Rising Stars category. What are some of the secrets to your success?  

Pam Anderson, Senior Lead, Next PR

Pam Anderson: Curiosity and willingness to learn, both about different industries, but also the many different facets of PR, and making sure that I'm not just siloed to one focus area...

Learning about everything from social media to lead generation to PR to analyst relations has allowed me to not only grow in the business...but it also makes me a more strategic partner for clients. 

Angelica Cadiente Kelly: [What Pam] said really resonated. I've always tried to take a very multidisciplinary approach to whatever role or whatever job I'm working in…Being in-house, I've been able to work directly with different teams across the organization.


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