Search Results for: crisis communications
How TikTok’s Disappearance Became a PR Masterclass In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons…
Continued
In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.
PR News Job Board Work toward your next career move! View more than 1,000 jobs in PRNEWS' Job Center. Jobs Listed Chief Communications Officer City of Kyle – Kyle, TX Scholarly Communications Officer University of…
Continued
Super Bowl Brands Embrace Multi-Platform Campaigns For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore,…
Continued
For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.
Sponsored By: How Communicators Can Compete with the Rise of AI-Generated Content Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But…
Continued
Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?
I’m Kaylee Hultgren, Content Director of PRNEWS. Welcome to another edition of Single Shot. The 2024 presidential election seems ages ago—particularly amid the backdrop of sweeping executive orders put forth by President Trump in just…
Continued
With Congress slated to consider a host of measures that could profoundly impact businesses in 2025—ranging from taxes to trade to artificial intelligence—it’s more important than ever that business leaders leverage a trusted army of authentic stakeholders and validators. Our author outlines the ways in which communication teams can take up this task, through proactive and creative storytelling.
1 Reputation PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation This week's PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing "new media,"…
Continued 