The Shifting B2B Social Media Landscape: Trends, Challenges, and Opportunities The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it…
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The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.
Welcome to Single Shot. I’m Kaylee Hultgren, Content Director for PRNEWS. The Public Relations Society of America, the largest professional member organization for PR practitioners in the United States, has appointed Matthew Marcial as its…
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On March 3, the Public Relations Society of America, the largest professional member organization for PR practitioners in the United States, appointed Matthew Marcial as its new CEO.
1 Crisis Management PR Roundup: Ben & Jerry's Meltdown, Apple's Opportunity, Bird Flu Leads to Cat Food Recall This week's PR Roundup looks at how Ben & Jerry's and Unilever would have to approach decoupling…
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This week's PR Roundup looks at how Ben & Jerry's and Unilever would have to approach a decoupling from a communications standpoint, if Apple's new product announcements were an opportunity or mistake, and how bird flu is affecting tertiary companies .
Ask a Journalist: Dr. Shamard Charles of TheGrio on How Integrity, Truth and Kindness Turn Pitches into Impact Dr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains…
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The Washington Post’s Devolution has Weakened the Fourth Estate: How Will PR Professionals Adapt? The Washington Post's crisis and the erosion of trust it faces represents a perilous moment for media relations professionals and the…
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The Washington Post's crisis and the erosion of trust it faces represents a perilous moment for media relations professionals and the general public who rely on the press for competent and independent reporting.
The PR Struggle to Fix AI-Generated News Errors As the proliferation of AI-generated articles continue, the PR industry must be prepared for a future where combatting bad AI in journalism becomes part of the job…
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