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Here are some tips to achieve better search results for your brand’s content.

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.

The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.

You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.

Here are some methods you can employ to enhance your messaging and grow your audience on Google.

Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+?

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.

I’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology… Continued

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued