social listening

Media Training Tips To Maximize Coverage and Drive Results
Tuesday, December 16, 2014, 1:30-3 p.m. ET




Join PR News on December 16 for a 90-minute webinar on how to ensure your spokespeople have the techniques to approach any interview with media friendly messages while appearing comfortable, confident and credible to journalists. The panelists will share practical tools you can use again and again to prepare anyone at your company for the next TV, radio, print or online interview. At this Webinar, you'll learn how to:

  • Craft and prioritize media messages with supporting facts, statistics, and anecdotes
  • Develop stellar sound bites that get media traction
  • Think like a reporter so you can prepare your executive to face the questions most likely to be asked
  • Handle tough media questions with a proven systematic approach
  • Transition between message points so your spokesperson stays on track with approved media messages
  • Answer questions to steer clear of misquotes
  • Avoid common mistakes when preparing executives for media interviews—plus the mistakes executives most often make with TV, radio and features media
  • Reduce your executive’s nervousness before an interview
  • Maximize media coverage and drive results, ROI and recognition for your PR efforts

While it is important to make sure your executives look good on camera and sound knowledgable fielding questions, ultimately, you want their appearance to positively affect your brand. But how exactly can you convey the importance of carving time out of their busy schedules to plan ahead for an interview? What are the elements of great sound bites? How can your spokespeople make a great first impression to be called repeatedly as an expert?

Webinar Speakers

Janet Brumfield Director, Corporate Communications, Verizon Enterprise Solutions @VerizonJanet

Robin Gradison Producer, ABC News @RobinGradison

Betsy Stark Managing Director Ogilvy Public Relations @ogilvypr

Moderator: Richard Brownell Content Manager PR Events, PR News @RichBrownell




Questions and Fees?

For questions regarding this Webinar, contact Rachel Scharmann at rscharmann@accessintel.com; 301-354-1713. If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. Registration Fee: $379 per site - CDs available for purchase Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

Certificate

Personalized Certificate for All Attendees

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers. You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

    • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
    • One (1) toll-free connection to the seminar (if you select the audio connection.), and
    • One (1) Internet connection to the seminar.

*You can now view this Webinar on your iPad, iPhone or Droid!

What Equipment Do I Need?

    • Operating system: Windows XP SP3 and above, Apple Mac OS X 10.7+ Lion, Apple iOS 5.1+, Android 4.3+,
    • Processor: 1GHz1=
    • Internet Browser: Internet Explorer 7.0+, Firefox 20+, Safari 5+ , Google Chrome 20+
    • Hardware: AUDIO: Sound Card with speakers. VIDEO: Screen with 1024x768+ resolution support.
    • Media Playback: Adobe Flash Player 10.3+ , Apple iOS and Android: http streaming enabled browser
    • Internet Connection: 700kbps+ connection
    • Ram: 1GB

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0 Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.




*PR News does not offer any refunds for webinars. All sales are final.