Assume your brand’s reputation is under attack right now. Are you prepared to deal with it in real time on social media? If you hesitated even for a moment in answering that question, you’ll want to take a listen to this webcast to learn how to anticipate and mitigate crises online.

You'll learn how to:

• Build a cross-functional social media command structure that keeps messaging precise and consistent
• Employ social media listening tactics that efficiently keep you aware of potential crises
• Develop benchmarks to understand the severity of emerging conversations
• Create social posts, emergency websites and other digital assets in anticipation of a crisis
• Tell your story online to rebuild trust and humanize your brand, post-crisis

In this webinar, crisis experts will teach you how to closely manage your brand’s online reputation, prepare digital assets ready to deploy at a moment’s notice and deftly vary your response depending on the social media platform.

Speakers

Online conversations about your brand happen around the clock, so how you use social media to respond to a crisis can make all the difference between minimizing the damage or going viral for all the wrong reasons. Yet according to the Incite Group, only 53% of businesses use social for reputation management. In addition, every 15-minute delay in a crisis response extends the online conversation by nearly an hour, according to a study by crisis management firm LEVICK.

What You'll Learn

• Build a cross-functional social media command structure that keeps messaging precise and consistent
• Employ social media listening tactics that efficiently keep you aware of potential crises
• Develop benchmarks to understand the severity of emerging conversations
• Create social posts, emergency websites and other digital assets in anticipation of a crisis
• Tell your story online to rebuild trust and humanize your brand, post-crisis

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

• Digital PR and Social Media
• Communications
• Community Relations
• Content Creation
• Crisis Management
• Marketing Communications
• Media Relations
• Public Affairs/Issues Management
• Public Relations
• Research and Analytics
• SEO
• Video
• Business Development

Register Now

Registration Fee: $399 per site - CDs available for purchase

For questions regarding this webinar, contact Client Services at clientservices@accessintel.com.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each "Webinar Only" registration comes with access to the archived version of the program for one year, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. Should you wish to retain access to the training for more than one year, the CD is also available on its own or as a package with the online access.

Questions

View the list of complete requirements and instructions for how to access webinars here.

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