Stories by Andrew Hindes

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours.

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours.

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

Use these five tips to create press releases that your target audience will both find and want to read.

Use these five tips to create press releases that your target audience will both find and want to read.