Stories by Andrew Hindes

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

The social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

The social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.