When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.
Stories by Arthur Solomon
Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins
January 9th, 2024 by Arthur SolomonBecause of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.
PR Lessons Learned From Four Tentpole Sporting Events, Past and Present
December 18th, 2023 by Arthur SolomonAs we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.
When Not to Pitch a Story
November 29th, 2023 by Arthur SolomonBecause of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.
How To Protect Your Client From Headline-Seeking Reporters
October 10th, 2023 by Arthur SolomonConsider these lessons learned when preparing your client for an interview with reporters.
PR People: Think Like A Reporter for Ideation, But Avoid Constant Newsjacking
August 9th, 2023 by Arthur SolomonPR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.
Lessons for PR Pros from the Trump Criminal Indictment
July 3rd, 2023 by Arthur SolomonAs the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.
How To Shine At Brainstorming Sessions
June 20th, 2023 by Arthur SolomonOur author shares tips he’s discovered over the years that can make you shine at your next brainstorm session.
What You Didn’t Learn in Class: How to Prep Clients For an Interview
May 2nd, 2023 by Arthur SolomonPublic relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”
Lessons On How Not to Act During A Press Conference
April 12th, 2023 by Arthur SolomonOur author shares many “do not copy” lessons for teaching clients how to act during press conferences.