Stories by Arthur Solomon

Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.

Perhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation.

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.

Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.

As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations. Here are several… Continued

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.

When the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued

PR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews.