It’s natural to want to respond fast to a negative story. However, patience sometimes is a better course, as one or two bad stories often fail to grow into a full-blown PR crisis.
Stories by Arthur Solomon
Communicating the withdrawal from Afghanistan included PR lessons, both what to do in a crisis and what to avoid. Here is a look at a few.
A stunt for a stunt’s sake offers little measurable value. From that viewpoint, MLB’s ‘Field of Dreams’ game is a mystery.
Veteran sports PR pro Arthur Solomon believes Olympics sponsors are vulnerable. In response, they should prepare PR plans that position them as tolerant of peaceful protests.
The old version of the PR playbook urged companies to release statements saying they were apolitical, which hardly ever was true. Today, companies should consider encouraging employees to participate in politics.
Athletes can offer a lot to brand campaigns. Yet, consider reputation issues before jumping into an endorsement deal, advises veteran PR pro Arthur Solomon, who’s worked with hundreds of athletes over the years. He shares tips for working with athletes, current and retired.
At first glance, you’d think every communicator would long to work on high-profile, big-money projects. Not so, argues veteran PR pro Arthur Solomon. He offers pros and cons of tentpole work. In addition, he provides tips on how to generate coverage without the luxury of having a large budget.
A careful reading of the news can be a boon for PR professionals, argues veteran communicator Arthur Solomon. In his yearly roundup of news items that provide PR takeaways, Solomon offers tips on media relations, PR crisis, workplace relations and other important topics.
PR pros who’ve made the jump from journalism may remember how upsetting it was when a PR pro or corporate executive answered a question with, “No comment.” Veteran PR pro and, yes, former reporter Arthur Solomon offers a bevy of responses communicators and executives can use when they don’t want to comment, but also wish to avoid uttering those damnable words, “No comment.”
It’s like a swimmer who hates water, but some PR pros don’t relish dealing with members of the media. Worse, some lack news sense or have never spoken with a journalist. Fortunately, it’s not too difficult to become a media-friendly PR pro. Here are a number of tips from veteran PR pro and former journalist Arthur Solomon that can help you become media friendly.