Stories by Arthur Solomon

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Dreams and Reality: Controlling the Media or Countering Negative Coverage

April 20th, 2022 by

Some communicators claim they can control the media. They can’t, our author argues, though there are methods for handling negative coverage.

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PR Lessons You Can Learn From Watching TV Sports

April 14th, 2022 by

PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.

Hassle Over Misquotes Carefully, Avoid Off-The-Record Totally

February 28th, 2022 by

When a misquote or other media relations mistake occurs, sometimes it’s best to leave it be. Even better, avoid off-the-record comments altogether.

Can Corporate Reputation Withstand the Beijing Olympics?

January 12th, 2022 by

All that glitters is not gold. The Beijing Olympics may damage reputations of companies associated with the games.

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2021 Headlines that Young and Experienced PR Pros Can Learn From

December 16th, 2021 by

A yearly tradition continues as veteran communicator Arthur Solomon offers headlines that contain lessons for PR pros, young and old.

How to Handle Your Mr. Hyde Supervisor  

December 1st, 2021 by

As in any sector, PR has its share of abusive bosses. Assuming you like your job, here are tips that may salvage the situation.

The Not-So-Jolly Aaron Rodgers Controversy’s PR Lessons

November 8th, 2021 by

Football star Aaron Rodgers tarnished a stellar and lucrative reputation when he tried to get cute with the press about the COVID-19 vaccination.

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Why Saying Nothing Sometimes is a Good PR Strategy

September 27th, 2021 by

It’s natural to want to respond fast to a negative story. However, patience sometimes is a better course, as one or two bad stories often fail to grow into a full-blown PR crisis.

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PR Lessons from President Biden’s Afghanistan Pressers

September 3rd, 2021 by

Communicating the withdrawal from Afghanistan included PR lessons, both what to do in a crisis and what to avoid. Here is a look at a few.

From a PR Tactics Standpoint, ‘Field of Dreams’ Game was a Mystery

August 13th, 2021 by

A stunt for a stunt’s sake offers little measurable value. From that viewpoint, MLB’s ‘Field of Dreams’ game is a mystery.