Stories by Bill Miltenberg

7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day

July 11th, 2012 by

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.

7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day

July 11th, 2012 by

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.

What Twitter’s Leaked iPhone App Update Means for PR Pros

July 9th, 2012 by

Planned upgrades for Twitter’s iPhone app have leaked from Apple’s i0S 6 App Store.

What Twitter’s Leaked iPhone App Update Means for PR Pros

July 9th, 2012 by

Planned upgrades for Twitter’s iPhone app have leaked from Apple’s i0S 6 App Store.

Cory Booker’s #waywire Targets Prime Audience: Millennials  

July 5th, 2012 by

The Newark, N.J., mayor and social media star has co-founded a media start-up for youth.

Cory Booker’s #waywire Targets Prime Audience: Millennials  

July 5th, 2012 by

The Newark, N.J., mayor and social media star has co-founded a media start-up for youth.

P&G Tops London Olympics’ ‘Social Scoreboard’

July 2nd, 2012 by

The 2012 London Summer Olympics will be the most "social" games by far—and the event sponsors are ready to compete.

P&G Tops London Olympics’ ‘Social Scoreboard’

July 2nd, 2012 by

The 2012 London Summer Olympics will be the most "social" games by far—and the event sponsors are ready to compete.

5 Do’s and Don’ts For a Successful Media Tour

June 29th, 2012 by

Planning and executing a media tour requires a lot of work and action, but there’s also certain things you need to steer clear of.

5 Do’s and Don’ts For a Successful Media Tour

June 29th, 2012 by

Planning and executing a media tour requires a lot of work and action, but there’s also certain things you need to steer clear of.