Stories by Bill Miltenberg

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.

Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.

In this video from February 2012, the late Daniel Edelman discusses the value of PR and the future of the business.

We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.