Stories by Bill Miltenberg

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.

Turn your organization into a content factory by creating digestible pieces of content that address customers’ concerns.

New York Rangers head coach John Tortorella’s curt press conferences have become nearly as much of a news story as his team’s wins and losses.

New York Rangers head coach John Tortorella’s curt press conferences have become nearly as much of a news story as his team’s wins and losses.

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

Newsweek‘s latest cover, which depicts Barack Obama as the country’s "first gay president," may sell some subscriptions in the short term, but what will be the long-term effect on the brand?

Newsweek‘s latest cover, which depicts Barack Obama as the country’s "first gay president," may sell some subscriptions in the short term, but what will be the long-term effect on the brand?