Stories by Bill Miltenberg

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Revamp your traditional press release templates at your organization with these six tips from Meritus Media’s Sally Falkow.

Revamp your traditional press release templates at your organization with these six tips from Meritus Media’s Sally Falkow.

Crafting the perfect message is not enough—PR pros must use SEO tactics to make those message visible on the Web.

Crafting the perfect message is not enough—PR pros must use SEO tactics to make those message visible on the Web.

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.