Stories by Bill Miltenberg

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.

Facebook’s Timeline and the meteoric rise in popularity of Pinterest and Instagram have brought visuals to the fore in social media.

Facebook’s Timeline and the meteoric rise in popularity of Pinterest and Instagram have brought visuals to the fore in social media.

Think Pinterest is right for your brand? Better Homes and Gardens’ digital editorial manager Kaelin Zawilinski shows you how to get started right away.

Think Pinterest is right for your brand? Better Homes and Gardens’ digital editorial manager Kaelin Zawilinski shows you how to get started right away.

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.